Athlete Illustration, Packaging Suite Design (50+ packages), Trading Pin Set, Premiums
The summer Olympics is the single most viewed event in the world, and Coca-Cola is the longest continuous corporate partner of the Olympic Games. Leveraging the global Coke + Olympics visual identity and the overwhelming passion around Team USA, I designed a packaging suite to refresh, uplift, and inspire fans leading up to the Games. Package designs were anchored by silhouettes portraying our Coca-Cola "6-pack of Athletes" (+ a Legend) who brought the broader campaign to life via limited edition Olympic-themed packaging.
